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The Experience
The Happy Pack
The Happy Pack is a lifeline to the arts community’s most vulnerable. It brings together the essentials – food, drink, activities, self-care – in a neat hamper so our creators can get through the COVID-19 crisis unscathed. A helping hand, delivered to their door.
The Video Series
Through a series of 10 videos per delivery, we’ll send the ‘Happy Pack’ to some of the most influential, hard hit creators in our community. We’ll document each of their reactions and through an integrated media campaign, provide an amazing opportunity for your brand to make a difference.
What Your Brand Gets
- 10 x Happy Pack Video Inclusions*
- Logo Placement on Happy Pack Registration Page
- Product in the hands of 10 Local Influencers
- 10 x Weeks of Logo Placement on On-Site Banners
- 2 x Weeks of Logo Placement on Site Billboard
- 3 x Banners in Happy Mag Newsletter
- 10 x Happy Pack Editorial Feature Inclusions
Happy Pack
Inclusion Categories
SOMETHING TO EAT
Food and drink from locally sourced providers
SOMETHING TO DRINK
A cocktail, sixpack, or soda to take the edge off
SOMETHING TO DO
Puzzles, board games, garden items, and other ways to kill time in isolation
SOMETHING TO TREAT YOURSELF
Health, immunity, and beauty products for a much-needed self-care moment
SOMETHING TO INSPIRE
Books, classes, and other means for sustaining creativity at home
Why Choose Happy?
Happy directly connects with thousands of arts and music lovers aged between 18 and 35 every single day
Happy are an experienced force in the Australian youth culture space with a proven track record of amplifying brands and integrating them into the vernacular of the hardest to reach and most highly sought after demographic: 18-35. Our editorial content comes from a place of unadulterated passion for music, art and culture which solidifies our integrity and grants us a unique position in the hearts and minds of our readers.
This is a result of our team being active participants in the creative industries, from touring musicians, to managers and exhibition curators, giving our content a stamp of authenticity. Happy’s audience value us as a respected source of quality control as we understand their taste, preferred methods of consumption and mirror their values.
Video Series Reach
1,852,000
Campaign Reach
10 Videos
10 Unique Stories
500,000
Video Views
Sydney Delivery Schedule
PACK 1: MAY PACK CONFIRMED!
PACK 2: JUNE
PACK 3: JULY
PACK 4: AUGUST
PACK 5: SEPTEMBER
PACK 6: OCTOBER
Terms and Conditions
- Any business currently operating in Australia is invited to sign up
- Happy Packs are limited to one per address
- Recipients will be chosen at the discretion of Happy Pack ambassadors
- Recipients may appear in promotional materials